There are challenges when it comes to engineering marketing. From choosing the right strategies to writing the best sales copy, it takes work to build and maintain a successful marketing strategy for an engineering company. And as an owner or head of marketing of the company, where do you start? Which one do you need to prioritize?
HERE ARE 6 PROVEN ENGINEERING MARKETING STARTEGIES
1. Use search engine optimization (SEO)
Search Engine Optimization or SEO is one of the best ways to improve your engineering company’s online visibility. When developing your overall marketing strategy, it should be one of your top priorities.
TIP: Make sure your website is up to date, has improved appearance and you have the right keywords on your copies.
2. Invest in pay-per-click advertising (PPC)
If you’re looking to quickly boost traffic and revenue, pay-per-click advertising (PPC) is great option. It will allow you to select which keywords and phrases you want to trigger your advertisements. For example, you can set your ads to display when people search for “engineering firms in Abu Dhabi” or “engineers in UAE”
3. Start an email newsletter
Email Newsletter are a great way to make contact with potential clients, keep in touch with current clients, and strengthen your relationship with both groups. Whereas past email marketing methods may have involved making hard sales pitches, and you may think of ecommerce emails as being all about sales specials or coupons, engineering email marketing is all about adding value.
4. Create quality content
Both search engines and human website visitors love quality content, which can include everything from blog posts, articles and videos to marketing guides.
By creating and publishing valuable content, you can reach your most qualified prospects where they’re already searching online. And client who search you will be more likely to want to find out more information about your engineering company after discovering helpful content published by your company.
5. Use social media
Many B2B businesses wonder why they should start media accounts. But regardless of your industry or business model, social media offers a great and affordable ways to communicate with current and potential customers.
The kind of direct communication you can only get with social media is invaluable to any company, and sites like Facebook, Twitter, and LinkedIn give you a chance to talk directly to your clients.
6. Encourage online reviews
Online reviews are an increasingly important aspects of marketing engineering services. Reviews are the modern-day equivalent of word of mouth, and a good review can help attract new business to your firm. On the contrary, not having reviews can hurt your chances of attracting new clients.