Nvance Leap – Digital Marketing Company

WHY DO I NEED WEBSITE FOR MY SMALL BUSINESS

TODAY has never been a better or more important time to invest in a website for your business. A website offers a wide variety of benefits for small businesses. Not convinced? We’ve collected 5 most important benefits your small business can receive from even a simple website.

HERE’S 5 REASONS WHY (the most important ones)

1. A WEBSITE MAKES YOU LOOK PROFESSIONAL

84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has. Having your own website lets you create a branded email address (e.g. joe@mysite.com) which adds a level of professionalism to all of your correspondence, especially if you’ve used a personal email address to conduct business up until now.

2. A WEBSITE CAN ATTRACT NEW CUSTOMERS THROUGH GOOGLE

You may be happy with the current size of your business, but every company experiences customer turnover. To encourage continued success, you need to attract new customers, and one of the best ways to do it is by making yourself visible on Google. A well-optimized website can help your business rank well in google search. There are free SEO tools that make it easy for you to optimize your website without any prior training.

3. A WEBSITE CAN CLEARY SHOWCASE YOUR PRODUCTS AND SERVICES

You can show potential customers what they’ll get when they work with you by displaying high-quality photography or even videos on your website. Provide clear insights about the benefits of your products and important information about your services.

4. A WEBSITE HAS MORE REACH THAN SOCIAL MEDIA

With the latest and non-stop updates of social media platform, the reach is DECREASING. Within a week of the last Facebook and Instagram algorithm update, organic reach plummeted lower than it was already. While social media can help your business grow, don’t bank on using it as your sole marketing channel, especially in the future.

5. A WEBSITE CAN LET YOUR CUSTOMER FIND YOU AND CONTACT YOU EASILY

A website is a great place to make your contact information easily available to potential customers. You can even publish your contact information in a header or footer so it appears on every single page. Moreover, you can embed maps directly into your content. Some businesses with professionally appealing website, have a map embedded directly onto their home page.

HERE ARE SOME BONUS FACTS FOR YOU

HOW DOMAIN NAMES HELP SMALL BUSINESSES
What consumers think:

74% would trust a company-branded email address more so than a free email address (gmail, Hotmail, yahoo..)

86% prefer a business to have a website instead of a social media page.

77% believe that a website makes a business appear more credible.

84% believe a business with a website is more credible than one that only has a social media page.

 

Finally, if you have any questions about launching a website for your small business, ask away in the comments section below!
Are you a small business owner who is thinking about getting online? Contact us and get free consultation on how you can start building your website.

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